We make the news actionable.

When people read about issues ranging from women’s rights to refugees, or from veterans to natural disasters, our technology empowers them to make a difference by giving them actions they can take in those moments of inspiration.

How It Works for Nonprofits

Do you have great program that the world needs to hear about? Are you trying to build your supporter list? We can help.

Our platform uniquely reaches people when they are incredibly motivated and engaged: the moment they are reading about an issue in the news and inspired to create change.


Readers consume articles on topics that they care about


Readers feel motivated to make a difference on this issue but don’t know how


Our Impact Units, brought to readers by a sponsoring organization, give the audience actions they can take to make a difference

Brand Ambassador

Readers take action on the causes they care about alongside the brand, building loyalty for you and the brand!

Key Benefits of Our Unique Social Impact Platform

  • Outperforms digital advertising engagement by 35x
  • Reaches people at the moment they’re inspired by your cause
  • Most effective way to reach new supporters who care about what you do
  • Easy to pilot on a CPM basis

What Makes This Innovative?

Public Good’s Impact Unit engages with readers the moment they’re inspired to take action, directly in your content. From volunteering to donating to contacting their representatives, readers can make a difference on the issue they care about by taking relevant actions without ever leaving your site!

Get Started

Let’s talk about your impact programs and how we can help! You can reach us at brands@publicgood.com.

What’s AI for Good?

While connecting news with ways people can make a difference isn’t new, Public Good revolutionized the news industry with our proprietary platform that leverages cutting edge machine learning to identify social causes in content so people to make a difference. This platform lets our solutions scale to millions of articles every year without any need for editorial intervention. We believe that the future of all content is to be actionable, not just sharable and likeable. Our platform is leading that change.

Who's Using Us

Leading news media, brands, and nonprofits use Public Good. Our partners include

media partners

brand partners

Email us for case studies: brands@publicgood.com or media@publicgood.com

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