Social purpose drives brand growth.

 

If your brand’s social good is its best-kept secret,
Public Good can help.

87%

of people say they
take purpose into account
in purchasing decisions.

– Cone Communications

Public Good is the industry leader in raising brand equity by engaging consumers in a brand’s purpose.

When people read news on topics they care about, like natural disasters, climate change, racial equity, or hunger, they feel motivated to do something. 

Public Good’s contextual purpose targeting identifies this content and gives readers actions they can take to get involved alongside your brand.

Contextual
purpose
targeting

Privacy
compliance

Proprietary
brand
safety

If consumers think a brand has a strong purpose, they are

4x

as likely to purchase from it

4.5x

as likely to recommend it to friends and family

– Zeno Group

Public Good’s context and action-based approach is the most effective way to engage consumers in your brand.

We take storytelling to the next level.

Public Good is more effective at:

 

Driving consumer behavior change.


10x
higher
participation rates than traditional digital marketing.

Raising social good brand awareness.


5-30x
higher engagement rates than traditional digital marketing.

Building brand trust and equity.


Average brand lift of
11 points as measured by multiple third-party studies.

Increasing public good.


More than 3.8 million actions taken to learn more, give help, and get help.

Public Good got
the tone and sentiment
right.

– Microsoft 

AICR
Clorox
Inspire Brands
Mindshare
NRDC Action Fund
Seventh Generation
Unilever
Arby's
Danone
L'Oréal
Mtn Dew
Pepsi
Target
Vaseline
Arbor Day Foundation
Doctors Without Borders
Love Beauty and Planet
National Network of Abortion Funds
Pfizer
The Right to Shower
Weber Shandwick
AstraZeneca
Edelman
Lyft
National Wildlife Foundation
Planned Parenthood
Two Good
YWCA
Burt's Bees
Bill & Melinda Gates Foundation
Mars
Nestlé
Postmates
UBS

… and more

CeraVe
Happy Family Organics
Microsoft
NHL
SEIU
Undeniably Dairy

When a company
leads with purpose,
consumers are

72%

more likely to be loyal to it.

– Porter Novelli

Public Good is an established thought leader in purpose tech.

Starting from our roots at the Obama 2012 campaign, we’ve been developing the world’s leading proprietary AI for impact and sharing our expertise via action campaigns, speaking engagements, whitepapers, peer-reviewed articles, and sector events.

 

Join us at:

Digiday CMO Summit 
July 19-20, New York

2021 ANA Digital and Social Media Conference
July 19-21, Carlsbad

 

Public Good’s purpose and tech experts are available to participate in conferences, interviews, private learning sessions, company workshops, and other relevant events.  We look forward to talking with you!

Digiday CMO Summit
Purpose, Inc. Podcast
Engage for Good
Responsible Business Summit 2020
Gates Foundation Greater Giving Summit
Reuters Company Purpose
Reuters Engaging Consumers
Engage For Good 2020
NUVention
Sustainable Brands 2019
From Day One Chicago 2019
Sustainable Brands 2018
NewCo SHIFT Forum
ONA18 Machine Learning
Brand Influencer Awards
Chicago AI Days
Bloomberg Data For Good
CUSP 2015

The days of humility are over —
it’s no longer enough to have a purpose,
it needs to be shared.

– Zeno Group 

Public Good programs drive awareness, engagement, and statistically significant brand lift.

Pfizer

This program drove awareness of Pfizer's scientific breakthroughs that change patients' lives. 

Purpose:
Scientific progress

Actions:

  • See science in action: Drove readers to Pfizer’s new breakthroughs.com site.
    Result: Increased site traffic and awareness.

  • Keep up-to-date on science's progress: Subscribed readers to Pfizer’s newsletter.
    Result: Ongoing communication with consumers through first party data.
  • Share the science with your network: Readers shared Pfizer’s breakthroughs.com site on their social media accounts.
    Result: Awareness, amplification and site traffic.

 

 

 

 

Danone's Two Good

 

This program drove awareness around Two Good's role as a leading purpose-driven brand. As a delicious, low-sugar Greek yogurt, Two Good is good for you; it is also good for the planet, fighting food waste and addressing hunger.

Purpose:
Fight hunger and food waste

Actions:

  • Buy a cup of yogurt to help feed everyone well: Enabled readers to locate or purchase Two Good yogurt, within the Action Unit.
    Result: Purchased product.

  • Feed yourself well with a low-sugar recipe: Displayed Two Good's vast collection of recipes via Pinterest.
    Result:
    Awareness and traffic to social.

    • Do good for others by supporting food rescue organizations: Empowered donations to Two Good's non-profit partners.
      Result:  Awareness and association of the brand with purpose.

     

     

     

    L'Oréal's CeraVe

     

    This program invited motivated people to join CeraVe in saying thank you to nurses, our healthcare heroes. CeraVe highlights the brave and crucial work of nurses and proudly sponsors the American Nurses Foundation.

    Purpose:

    Honoring and thanking nurses for their work during the COVID-19 pandemic and beyond.

    Actions:

    • Send a message of thanks: Empowered readers to share notes of gratitude for nurses.
      Result: Awareness and collection of brand assets.
    • Hear a hero's story: Brought readers to CeraVe's Thank You Nurses site to view the stories of several healthcare heroes.
      Result: Awareness and video views.

    • Spread the word: Readers shared the Thank You Nurses site via social media.
      Result: Awareness, amplification, and site traffic.

    Pfizer

    This program drove awareness of Pfizer’s scientific breakthroughs that change patients’ lives. 

    Purpose:
    Scientific progress

    Actions:

    • See science in action: Drove readers to Pfizer’s new breakthroughs.com site.
      Result: Increased site traffic and awareness.

    • Keep up-to-date on science’s progress: Subscribed readers to Pfizer’s newsletter.
      Result: Ongoing communication with consumers through first party data.

    • Share the science with your network: Readers shared Pfizer’s breakthroughs.com site on their social media accounts.
      Result: Awareness, amplification and site traffic.

      Danone’s Two Good

      This program drove awareness around Two Good’s role as a leading purpose-driven brand. As a delicious, low-sugar Greek yogurt, Two Good is good for you; it is also good for the planet, fighting food waste and addressing hunger.

      Purpose:
      Fight hunger and food waste

      Actions:

      • Buy a cup of yogurt to help feed everyone well: Enabled readers to locate or purchase Two Good yogurt, within the Action Unit.
        Result: Purchased product.

      • Feed yourself well with a low-sugar recipe: Displayed Two Good’s vast collection of recipes via Pinterest.
        Result:
        Awareness and traffic to social.

      • Do good for others by supporting food rescue organizations: Empowered donations to Two Good’s non-profit partners.
        Result:  Awareness and association of the brand with purpose.

      L’Oréal’s CeraVe

      This program invited motivated people to join CeraVe in saying thank you to nurses, our healthcare heroes. CeraVe highlights the brave and crucial work of nurses and proudly sponsors the American Nurses Foundation.

      Purpose:

      Honoring and thanking nurses for their work during the COVID-19 pandemic and beyond.

      Actions:

      • Send a message of thanks: Empowered readers to share notes of gratitude for nurses.
        Result: Awareness and collection of brand assets.
      • Hear a hero’s story: Brought readers to CeraVe’s Thank You Nurses site to view the stories of several healthcare heroes.
        Result: Awareness and video views.

      • Spread the word: Readers shared the Thank You Nurses site via social media.
        Result: Awareness, amplification, and site traffic.
        See what we can do for your brand.
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