Partnering with Public Good increases audience engagement, drives incremental revenue, and produces measurable impact.
Social impact marketing is a $2 billion market — and it’s growing faster than any other category. Public Good is the digital social impact channel of choice for today’s leading brands. Our AI-for-Good contextual targeting and unique brand safety attract brands that traditionally don’t run on news content.
Key benefits of partnership with Public Good include:
- Premium CPM to the publisher from brand-sponsored campaigns
- Reader Engagement & Data
- Full reporting and metrics
- Insights into what your readers care about
- First party data from reader actions taken
- Increased publisher net promoter score
- Increased engagement metrics including time on page
- Full compliance with privacy rules including GDPR, CCPA, and new Safari and Chrome privacy features
Public Good drives key publisher metrics.