Looking to build
brand love and loyalty?
Public Good drives awareness, engagement, and action
around a brand’s values and social good.
Take 90 seconds to see how our AI-for-Good can drive sales growth.
Public Good is the leading digital purpose marketing solution using proprietary AI-based contextual targeting to serve the world’s top brands.
Brand lift
campaign average of
11%
Attention metrics
4x higher
than industry benchmarks
CTR
5-10x higher
than industry benchmarks
Leading brands trust Public Good.
We’re proud to work with brands across industries, from global leaders to local powerhouses.
Leading brands trust Public Good.
We’re proud to work with brands across industries, from global leaders to local powerhouses.
Public Good outperforms traditional channels in achieving multiple goals.
Awareness
Since 2005, The Allstate Foundation has been committed to disrupting the cycle of relationship abuse. During Domestic Violence Awareness Month, the Public Good campaign focused on financial abuse to grow awareness of the issue, elevate available resources, and empower engaged readers to get help and support the cause.
More than 19,000 people took the quiz, accumulating learning and meeting the campaign’s key aims.
Brand Lift
REI engaged Public Good to help launch Outside in 5, a national movement to get all people in the US within 5 minutes of safe, clean outside spaces. Custom Action Units got the target audience engaged in Outside in 5, sent traffic to the landing page, and drove consideration of REI as an outdoor retailer.
The campaign produced statistically significant brand lift metrics, including favorability and consideration.
Pledges
To bolster its work on climate change and sustainability, Mars wanted signatories — especially millennials — to join in its #PledgeForPlanet. Via Public Good actions on content about weather, the environment, and climate change, readers and their networks pledged to work alongside Mars to cut greenhouse emissions, switch to renewable energy, halt deforestation, and more.
The campaign collected significant numbers of pledges from its target audience.
Brand Action
Every day, extraordinary women serve their communities by creating positive change and inspiring others. The Women of Worth program from L’Oréal Paris honors them. Via contextual placement on inspiring content, the campaign raised awareness and nominations, providing opportunities for readers to recognize women who find beauty in giving back.
The campaign produced a record number of nominations for the Women of Worth program.
Public Good’s expertise as the leader in digital purpose marketing can be seen on local and global stages.
Public Good’s purpose and tech experts are available to participate in conferences, interviews, private learning sessions, company workshops, and other relevant events.
Speaker Profile: Melissa Anderson (.pdf)
President and Co-Founder
Purpose Brand Marketing
- Return on investment
- Best practices
- Purpose-washing
- Data-driven strategies
ESG
- Consumer behavior change
- Intent to action gap
- Sustainability through action
AI and Digital Media
- Contextual marketing
- Brand safety
How Public Good Works
When people read news on topics they care about, like natural disasters, climate change, racial equity, or hunger, they feel motivated to do something.
Public Good’s contextual purpose targeting identifies this content and gives readers actions they can take to get involved alongside your brand. We take storytelling to the next level, with privacy compliance and proprietary brand safety baked in at every stage.
