Public Good drives key publisher metrics.

Partnering with Public Good increases audience engagement, drives incremental revenue, and produces measurable impact.

Social impact marketing is a $2 billion market — and it’s growing faster than any other category. Public Good is the digital social impact channel of choice for today’s leading brands. Our AI-for-Good contextual targeting and unique brand safety attract brands that traditionally don’t run on news content.

Key benefits of partnership with Public Good include:

• Premium CPM to the publisher from brand-sponsored campaigns
• Reader Engagement & Data
  • Full reporting and metrics
  • Insights into what your readers care about
  • First party data from reader actions taken
  • Increased publisher net promoter score
  • Increased engagement metrics including time on page
  • Full compliance with privacy rules including GDPR, CCPA, and new Safari and Chrome privacy features