Thank you Engage for Good!

On May 29th and 30th, over 600 people from top brands and causes all over the world converged on Chicago for the Engage for Good conference. With sessions and talks ranging from Attracting Diverse Industries to your Cause, to How to Evolve an Activist Brand, to so many more, the conference gave us new insights and inspirations.

Our Co-Founder and President Melissa Anderson led a Keynote talk with powerhouses of purpose Unilever and Patagonia. The session, “Empowering Consumers to Take Action,” gave attendees valuable data and takeaways about how genuine social impact and purpose can increase brand loyalty and profits. Laura Fruitman discussed her decision to launch the mission before the product for The Right to Shower bath and shower products. It was a decision that really paid off with consumers and continues to help make a real difference.

Melissa also dug into Patagonia’s dedication to social impact, talking with Brooks Scott about some of their purpose initiatives. Every time Patagonia has taken a bold stance — by suing the President of the United States, or donating 100% of their profits — they’ve seen an incredible response. These brands prove that companies can do well by doing good. As Brooks put it, “Every time I’ve made the right decision for the planet I’ve made money.” It’s inspiring to know that doing the right thing and doing the profitable thing aren’t mutually exclusive.

In addition to leading keynotes, we were also able to attend some incredible sessions. During “Negotiation Tips and Tactics, Getting to Yes” we gleaned some valuable data about how a brand’s social purpose can influence consumer sentiment. Gwen Migita, Global Head of Social Impact, Equity & Sustainability with Caesars Entertainment, shared that they’ve found customers to be savvy about purpose. “Customers understand CSR efforts. Communicating those efforts led to a 21% NPS lift and $10 million in additional revenue,” she shared. That’s a great ROI on doing good! In the session “Something for Everyone: Attracting Diverse Industries to your Cause,” Kathryn Pratt, Director of Brand Engagement from L.L.Bean also discussed those savvy consumers. As consumers become more discerning about the brands they choose, they can tell genuine social impact, and it matters. She noted that “finding spaces to tell CSR stories with authenticity is key.”

And speaking of authentic impact, we have to mention keynote “Evolving an Activist Brand” by Jeff Furman of Ben & Jerry’s. He’s often called “The Ampersand” of Ben & Jerry’s because he’s been there from the beginning, even writing the original business plan. Hearing from someone who has been a part of building a successful company respected as much for its social impact as much as its (delicious!) product truly inspired us. Before companies even through about measuring their impact or what their Net Promoter Score was, Ben & Jerry’s began a business based on purpose. “All we knew was that we could run a business based on our values…we didn’t use metrics or data, we did what felt right in our hearts.” Staying true to those values through their product and through the Ben & Jerry’s Foundation has won them customers who are loyal and created an incredibly successful business.

We’re honored that we were able to talk with so many leaders of purpose-driven brands, and proud we could add to the conversation with our unique insights and data. And we’re already excited for Engage for Good next year – look out Austin!

Empower your readers to take charge of their online privacy

Whether it’s a new revelation from Facebook or Google, stories about facial recognition software, or even hacked smart TVs, protecting yourself online is in the news. Readers can feel overwhelmed — they want to protect themselves from things like identity theft, but how? With smart speakers, cell phones and connected refrigerators, people often feel like they don’t even know where to begin to do something about this important issue.

You can empower your readers to do something. For your stories about online safety, data privacy, hacking, and data breaches, use our “Protect Your Data Privacy” campaign. Your readers will have meaningful actions they can take to protect themselves, and ways to support organizations working to protect us all.

It’s easy (and free!) to add this campaign to your stories.

Just embed the div and script where you want the Impact Unit to show up.

<div class=”pgs-dpg-card” data-pgs-partner-id=”publicgood” data-pgs-target-id=”1c7944aa-7dac-4693-902e-cd3c505000a2″ data-pgs-target-type=”campaign”></div>
<script async type=”text/JavaScript” src=”https://assets.publicgood.com/pgm/v1/dpg.js”></script>

or insert the following iframe

<iframe src=”https://impact.publicgood.com/iframe.html?partner_id=publicgood&target_type=campaign&target_id=1c7944aa-7dac-4693-902e-cd3c505000a2&widget_type=card” width=”100%” height=”452″ frameborder=”0″ scrolling=”no”></iframe>

If you’re interested in learning more about how Public Good drives social impact and brings revenue and deeper audience engagement to our media partners contact our Director of Media Partnerships, Amelia Chen, at amelia@publicgood.com!

Give your readers a meaningful way to honor Memorial Day

Memorial Day 2019
Memorial Day 2019
Memorial Day is a time to remember fallen soldiers and make sure they and their families are not forgotten. The emotional power of the stories surrounding Memorial Day can inspire us to do something meaningful. We’ve created a campaign to help do just that.

Our “Honor America’s Fallen Heroes” campaign enables people to give back and do something to support the families of fallen soldiers this Memorial Day. Donate to nonprofits helping families, make sure the children of Gold Star Families get birthday cards, or help a family find a support group — your audience can do something that makes a difference as they read the stories you’re publishing this weekend.

If you’re a current partner, thank you! You’ll see this campaign roll out today. If you’re not a current partner but would like to embed this campaign in your Memorial Day coverage, it’s easy (and free). Just use these implementation instructions to add this campaign to your Memorial Day stories.

Embed the div and script where you want the Impact Unit to show up.

<div class=”pgs-dpg-card” data-pgs-partner-id=”publicgood” data-pgs-target-id=”d151c6ba-299f-4b20-b6d7-ccc400a7bcfa” data-pgs-target-type=”campaign”></div>
<script async type=”text/JavaScript” src=”https://assets.publicgood.com/pgm/v1/dpg.js”></script>

or insert the following iframe

<iframe src=”https://impact.publicgood.com/iframe.html?partner_id=publicgood&target_type=campaign&target_id=d151c6ba-299f-4b20-b6d7-ccc400a7bcfa&widget_type=card” width=”100%” height=”452″ frameborder=”0″ scrolling=”no”></iframe>

If you’re interested in learning more about how Public Good drives social impact and brings revenue and deeper audience engagement to our media partners contact our Director of Media Partnerships, Amelia Chen, at amelia@publicgood.com!

Empower your readers to eliminate hate

Hate crimes once again made the news this week. The House Judiciary Committee held a hearing to examine the rise in hate crimes and White nationalism. Underscoring the need for the hearings, YouTube disabled comments on its livestream of the hearing because they quickly became hate speech.  FBI statistics show an increase in hate crimes in 2017 for the third year in a row. Representatives from Google and Facebook appeared at the hearing, after Facebook announced recently it would ban all “praise, support and representation of white nationalism and separatism” on Facebook and Instagram. The move came in response to the horrifying massacre at two New Zealand mosques that was livestreamed on Facebook. 

Sadly, this news is not going away, and it’s vital to report on it. If you’re reporting on these or related news stories, give your readers a way to do something by embedding this widget on relevant news stories you write.

Empower your readers to make a difference today — email Amelia, Director of Media Partnerships, at amelia@publicgood.com for quick and easy same-day setup instructions. To find out more about how Public Good makes the news actionable, check this out.

January Changemaker: Dr. Gregory D.S. Anderson

Happy new year! The UN has declared 2019 as the Year of Indigenous Languages, and will kick it off tomorrow on February 1. It may seem like a small thing, but by one estimate an indigenous language disappears every 14 days. And entire language, gone every 2 weeks! When the world loses a language, not only do those who speak it lose their mother tongue, but all of us lose potentially vital local knowledge of how to combat environmental threats. We also lose another piece of the diversity that makes our earth rich and vibrant. Saving indigenous languages isn’t just a nice pet project, it’s one that can make a huge difference to all of us, no matter what language we speak. Our January changemaker, Dr. Gregory D. S. Anderson, has been working to save indigenous languages for over a decade.

Dr. Anderson founded Living Tongues, a nonprofit organization dedicated to the documentation, revitalization, and maintenance of endangered languages, in 2005. Through the partnership between Living Tongues and National Geographic’s Enduring Voices project, Anderson traveled to places like Central Siberia, Bolivia and even Northern California to study, collect, and save indigenous languages. With Dr. K. David Harrison, Anderson developed a new way of looking at languages, identifying “language hotspots” around the globe. These are areas urgently in need of action to save languages.

Through Living Tongues, he has created over 100 talking dictionaries, created digital skills workshops and language technology kits in over a dozen countries, and worked tirelessly to document languages on 5 continents. No matter the language we use to say it, we owe Dr. Anderson a huge “thank you” for his work to save indigenous languages and the important knowledge the represent.

Four Things That Happen When a Language Dies

smithsonian.com 1. We lose “The expression of a unique vision of what it means to be human” Languages around the world are dying, and dying fast. Today is International Mother Language Day, started by UNESCO to promote the world’s linguistic diversity. The grimmest predictions have 90 percent of the world’s languages dying out by the end of this century.


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Remembering Dora Manchado, the last speaker of Tehuelche

We received sad news today. On January 4th 2019, the last speaker of Tehuelche passed away. Her name was Dora Manchado, and she was beloved by her community and those who knew her. Tehuelche [teh], also known as Aonekko to local community members, or Patagonian to historians, is a language from the southernmost tip of South America.

Vanishing Voices

One language dies every 14 days. By the next century nearly half of the roughly 7,000 languages spoken on Earth will likely disappear, as communities abandon native tongues in favor of English, Mandarin, or Spanish. What is lost when a language goes silent?

Enduring Voices

By 2013, the Enduring Voices project had completed 15 expeditions, from Australia to South America to India to the California coast. Working with local communities on more than 100 languages, the project team documented the geographic dimensions of language distribution, identified links between biodiversity and linguistic diversity, and recorded and catalogued translations of words and phrases as a resource to help communities teach their native language to the next generation.

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