Coronavirus Action Alerts for Media

Public Good is committed to working with our media partners to empower people to take action on the most important issues in the news (for background information, see here.) Right now, the most important issue is the global COVID-19 Pandemic. It is top of mind for people around the world, yet the information and advice on how best to respond are changing on a daily, if not an hourly basis.

With this in mind, Public Good has created a COVID-19 Email Alert and Rapid Response Team.

The Rapid Response Team will be working with highly recognized experts including epidemiologists, mental health experts, and non-profit leaders. This team will be continuously updating and creating new sets of actions people can take.

Email Alerts will give you access to the latest updates and actions as soon as they are available. For example, we’ve already released preparedness actions on how to keep yourself safe and prevent infections. We’re following up soon with actions to support parents adjusting to school interruptions, first responders in the healthcare community, and vaccine research.

ALL COVID-19 ACTIONS ARE FREE TO USE for Media partners.

You can sign up for this new list here:

If you are a current Public Good media partner, just let us know (or reply to an alert) and we’ll get those actions activated on your site.

If you would like to become a Public Good media partner, please contact us at

Let’s work together to keep the community safe.


Unilever launches Right to Dignity on Public Good

We’re proud partners of Unilever in their effort to bring dignity and hope to our homeless neighbors by raising awareness around the important role hygiene plays in the opportunities afforded them.

According to the U.S. Department of Housing and Urban Development, homelessness is on the rise for the first time since 2010 with more than 554,000 people experiencing homelessness in the United States each day. Oftentimes, when we think of the homeless population, shelter and food are the most urgent needs to come to mind, but we know that a lack of access to basic hygiene practices – like the ability to take a shower – can have an immense impact on a person.

Today Unilever is launching a Public Good campaign to both raise awareness about how many Americans experience homelessness and help raise money and locate volunteers for Lava Mae, Streetside Showers, Project Outpoor, Brooklyn Community Services, and Hope on Wheels; all nonprofits working to make a difference in this area.


What story would Charles Dickens tell this Christmas if he visited New York City in Trump’s America?

It is 176 years since Charles Dickens, the journalist, social reformer and novelist, was horrified by the depth of poverty when he came to visit the Five Points Section, of “Gangs of New York” fame, in lower Manhattan.

‘Sesame Street’ introduces homeless muppet

For the first time, a resident of “Sesame Street” is experiencing homelessness — and the hope is that her story can help sweep the clouds away for the growing number of young children in the United States without homes to call their own. Lily, a 7-year-old bright pink Muppet, was introduced to the world in 2011.