Thank you GreenBiz!

This year’s GreenBiz conference covered sustainability topics in-depth in many panels we attended, including SDG Innovation, Plastics Pledges & Climate Commitments, and Green Chemistry. One notable and encouraging trend throughout the conference highlighting the business case of doing well and doing good. Peter McGuinness, CEO of Chobani, asserted in his plenary session, “Consumers reward you with more sales the better they feel about your product.” During a Corporate Activism panel, Dave Rapaport of Ben & Jerry’s warned, “There’s a lot more risk in not taking a stand on things,” and Anna Walker of Levi’s noted that corporate action on gun control was followed by “two resulting years of growth.” In his plenary, Anna’s colleague Daniel Lee (of the Levi Strauss Foundation) echoed the same perspective, noting that when Levi’s went partially public, the CEO maintained the company’s giving practices (2% of profits annually), and that Levi’s then had 2 of its best years. These major brands are enjoying the ROI of taking a stand – we hope to see all brands follow that trend and experience how purpose drives business sustainability.

Doing more good in 2020 and beyond

Since we launched in 2013, we’ve gotten to know many people doing many amazing things to make the world better. In that time we’ve helped dozens of nonprofits raise almost $7 million — and that makes us feel more than a little proud! Now, in partnership with the world’s top brands and media outlets, we’ve evolved into a platform that makes the news actionable. Through our technology, millions of people change the future by donating, volunteering, showing up at rallies, contacting their representatives, spreading the word, and taking an array of other actions inspired by the news they read online.

Starting this month, we’ve made providing these actions our sole focus. By shifting away from individual nonprofit fundraising, we can increase our impact and introduce new ways for people to make the world better. We didn’t make this decision lightly, and we made sure to prepare ourselves and our nonprofit partners for the transition as last year came to a close. We know they have a range of dedicated fundraising platforms to choose from that offer comparable rates and services to our previous product — and that, as the only team making the news actionable through our data-driven machine learning technology, the way for us to do the most good for the most causes is to focus on expanding the unique tools we’ve built.

We’re excited to move forward in 2020 with renewed focus and energy. Look for us this year in your favorite news sources, and do some good with us!

Join our team!

Help us make the world better! Public Good is a social impact tech company that harnesses AI to mobilize consumer actions on the world’s most important causes, and we’re looking for great people to join us. If you enjoy collaborating, communicating, and being a part of a team dedicated to social impact, check out our open job positions. To apply or ask any questions, email jobs@publicgood.com  

Current open positions:

Client Success Manager

Head of Media Operations

 

Client Success Manager

Location — Chicago, IL

Overview
Public Good empowers readers to take action on the issues in the news. We partner with America’s largest publishers (such as CNN, Vice, and Tribune Media) and insert our social impact actions into their digital content. Our core commercial product allows major brands to sponsor actions that align with the social impact programs those brands espouse. For example, Vaseline recently sponsored a program relating to California wildfire relief with actions that empowered users to donate or volunteer alongside Vaseline and their partner NGO, Direct Relief. We run programs on issues from natural disaster relief and global warming through violence prevention and voter registration. Our clients include many of the world’s most recognized brands from Microsoft and Mars to Unilever and UBS.

We are seeking an exceptional individual to drive Client Success for Public Good media activation and sponsorship programs. The Client Success Manager is an external and internal facing role, highly critical to the company’s success, and will contribute materially to the retention and growth of Public Good’s advertiser and brand client partnerships. The Client Success Manager owns the client relationship from receipt of an Insertion Order to completion of a campaign, and is responsible for ensuring successful campaign management, delivery, and performance. The Client Success Manager is our client’s primary point of contact through the campaign lifecycle and is laser-focused on exceeding client expectations through regular updates, scheduled business reviews, and other touchpoints. This position plays an integral role in supporting the sales organization to determine the best next steps for renewals, ideas to further develop the client account, and contributes valuable input to our feedback loop that informs internal product and engineering and commercial stakeholders regarding the development of new platform innovations, capabilities, and features.

Experience & Skills

  • 2+ years with a media agency, in-house media buying team, or major digital publisher.
  • Ability to “speak fluent agency” and communicate with client and media buying teams.
  • Experience providing product, campaign, strategic education and guidance to clients.
  • Proven ability in achieving account success, client satisfaction, and investment growth.
  • Effective at client communication, including goal and expectation setting, establishing how success will be measured, and aligning to product strengths and capabilities.
  • Fluent in all aspects of campaign setup, management, performance optimization, reporting, client communication and presentation pre-, mid-, and post-campaign. 
  • High technical literacy in web and ad tech. You don’t need to be a coder, but you do need to be able to talk productively with engineers.
  • Deep experience with advertiser KPIs, campaign performance measurement, metrics and analytics (specific tools include Google Analytics and Data Studio.)
  • Personable, team player with exceptional organizational skills, especially the ability to prioritize and to keep lots of balls in the air. 
  • Excellent written and verbal communication skills. You will be the “translator” between lots of different audiences.
  • Self-starter, comfortable with ambiguity, data-driven and results-oriented.
  • Plus: experience in ad/campaign operations at a large digital publisher, programmatic trading at a demand-side platform (DSP), or ad buying at a digital media agency.
  • Plus: conceptual understanding of machine learning and contextual targeting.
  • Plus: Strong familiarity with the ad tech marketplace.

About Public Good

Public Good is a social impact tech company that harnesses AI to mobilize consumer actions on the world’s most important causes. Our flagship product inserts interactive units into major news publishers’ websites that empower users to take action on the issues raised in those stories. We bring in revenue and leverage our impact by inviting major brands to sponsor our calls to action.

Many of the world’s largest advertisers use Public Good, and multiple peer-reviewed papers have covered our unique AI platform. Our interactive cards appear on publisher sites ranging from Tribune Media and CNN through Vice and niche publications.

We are a startup based in downtown Chicago. This role is based in our Loop office.

We try to balance great work-life flexibility with a very motivated, results-oriented culture. It’s still a small team and each person has multiple responsibilities. Our culture is to be always helpful, always mindful, and always moving forward.

To Apply or Ask Questions
jobs@publicgood.com

 

Head of Media Operations

Location — Chicago, IL

Overview
Public Good empowers readers to take action on the issues in the news. We partner with America’s largest publishers (such as CNN, Vice, and Tribune Media) and insert our social impact actions into their digital content. Our core commercial product allows major brands to sponsor actions that align with the social impact programs those brands espouse. For example, Vaseline recently sponsored a program relating to California wildfire relief with actions that empowered users to donate or volunteer alongside Vaseline and their partner NGO, Direct Relief. We run programs on issues from natural disaster relief and global warming through violence prevention and voter registration. Our clients include many of the world’s most recognized brands from Microsoft and Mars to Unilever and UBS.

We are seeking an exceptional individual to run Media Operations for Public Good. This is a highly visible and critical role within the company which will contribute to the success, retention and growth of our most valued publisher, advertiser and media agency partners. This role is responsible for overseeing all aspects of the customer success practice including Publisher Operations which entails integration, activation, and upkeep of publishers on the Public Good platform, maintaining ongoing publisher relationships, account management, customer success, and growth, and Campaign Operations which entails advertiser sales support, campaign  planning, management, optimization, reporting, client account management, and growth. Your teams ensure the success of our partners through regular check-ins, scheduled business reviews, product development collaboration, communicating on new product features, extensions, and innovation opportunities, and beta testing new services.

We are seeking a player/coach who can serve as the central point of contact for Public Good customers, take on many hands-on tasks as an individual contributor, and build out the Media Operations team as we grow. The ideal person is deeply connected in the digital media space, understands the challenges, goals, and opportunities for both publishers and advertisers in today’s media landscape, is familiar with the mechanics of operating a two-sided digital media business, and is moderately technical.

Experience & Skills

  • 5+ years in a senior role at a major digital publisher or media agency, ideally in a product, operational, or media activation capacity.
  • Ability to “speak fluent publisher” and navigate publishers’ hierarchy (including editorial teams), as well as communicate with advertising client and media agency teams.
  • Proven business development and revenue building skills.
  • High technical literacy in web publishing and advertising technology. You don’t need to be a coder, but you do need to be able to talk productively with engineering colleagues and oversee publisher integrations.
  • Strong familiarity with the publisher ecosystem and advertising technology marketplace.
  • Experience with client management and expectation setting, campaign management, performance optimization, and client communication pre-, mid-, and post-campaign
  • Deep experience with advertiser KPIs, campaign metrics and analytics (specific tools include Google Analytics and Data Studio.)
  • Exceptional organizational skills, especially the ability to establish and iterate on key performance indicators (KPIs), prioritize and to keep lots of balls in the air. 
  • Great written and verbal communication skills. You will be the “translator” between lots of different audiences.
  • Self-starter, comfortable with ambiguity, data-driven and results-oriented.
  • Experience managing and building an amazing team.
  • Big plus: experience at a media buying agency or on the brand side as a digital marketer.
  • Plus: conceptual understanding of machine learning and contextual targeting.

About Public Good

Public Good is a social impact tech company that harnesses AI to mobilize consumer actions on the world’s most important causes. Our flagship product inserts interactive units into major news publishers’ websites that empower users to take action on the issues raised in those stories. We bring in revenue and leverage our impact by inviting major brands to sponsor our calls to action.

Many of the world’s largest advertisers use Public Good, and multiple peer-reviewed papers have covered our unique AI platform. Our interactive cards appear on publisher sites ranging from Tribune Media and CNN through Vice and niche publications.

We are a startup based in downtown Chicago. This role is based in our Loop office.

We try to balance great work-life flexibility with a very motivated, results-oriented culture. It’s still a small team and each person has multiple responsibilities. Our culture is to be always helpful, always mindful, and always moving forward.

To Apply or Ask Questions
jobs@publicgood.com

Thank you Engage for Good!

On May 29th and 30th, over 600 people from top brands and causes all over the world converged on Chicago for the Engage for Good conference. With sessions and talks ranging from Attracting Diverse Industries to your Cause, to How to Evolve an Activist Brand, to so many more, the conference gave us new insights and inspirations.

Our Co-Founder and President Melissa Anderson led a Keynote talk with powerhouses of purpose Unilever and Patagonia. The session, “Empowering Consumers to Take Action,” gave attendees valuable data and takeaways about how genuine social impact and purpose can increase brand loyalty and profits. Laura Fruitman discussed her decision to launch the mission before the product for The Right to Shower bath and shower products. It was a decision that really paid off with consumers and continues to help make a real difference.

Melissa also dug into Patagonia’s dedication to social impact, talking with Brooks Scott about some of their purpose initiatives. Every time Patagonia has taken a bold stance — by suing the President of the United States, or donating 100% of their profits — they’ve seen an incredible response. These brands prove that companies can do well by doing good. As Brooks put it, “Every time I’ve made the right decision for the planet I’ve made money.” It’s inspiring to know that doing the right thing and doing the profitable thing aren’t mutually exclusive.

In addition to leading keynotes, we were also able to attend some incredible sessions. During “Negotiation Tips and Tactics, Getting to Yes” we gleaned some valuable data about how a brand’s social purpose can influence consumer sentiment. Gwen Migita, Global Head of Social Impact, Equity & Sustainability with Caesars Entertainment, shared that they’ve found customers to be savvy about purpose. “Customers understand CSR efforts. Communicating those efforts led to a 21% NPS lift and $10 million in additional revenue,” she shared. That’s a great ROI on doing good! In the session “Something for Everyone: Attracting Diverse Industries to your Cause,” Kathryn Pratt, Director of Brand Engagement from L.L.Bean also discussed those savvy consumers. As consumers become more discerning about the brands they choose, they can tell genuine social impact, and it matters. She noted that “finding spaces to tell CSR stories with authenticity is key.”

And speaking of authentic impact, we have to mention keynote “Evolving an Activist Brand” by Jeff Furman of Ben & Jerry’s. He’s often called “The Ampersand” of Ben & Jerry’s because he’s been there from the beginning, even writing the original business plan. Hearing from someone who has been a part of building a successful company respected as much for its social impact as much as its (delicious!) product truly inspired us. Before companies even through about measuring their impact or what their Net Promoter Score was, Ben & Jerry’s began a business based on purpose. “All we knew was that we could run a business based on our values…we didn’t use metrics or data, we did what felt right in our hearts.” Staying true to those values through their product and through the Ben & Jerry’s Foundation has won them customers who are loyal and created an incredibly successful business.

We’re honored that we were able to talk with so many leaders of purpose-driven brands, and proud we could add to the conversation with our unique insights and data. And we’re already excited for Engage for Good next year – look out Austin!

Great Sustainable Brands Conference!

We were thrilled to join over 2,000 global band and sustainability leaders this month at SB’19 Detroit. Sustainable Brands gathers together executives from all over the world for this incredible conference and Innovation Summit. This year we joined execs from over 35 countries to talk about sustainability and social impact. Through the panels on which we spoke, the ones we attended, and the conversations we had with other attendees throughout the conference, we learned, shared, and were inspired to help create the Good Life.

Our CEO and Co-founder Dan Ratner joined an eclectic group of artists, scientists and media executives on the panel “Driving Behavior Change and Cultural Shift by Immersing Consumers with Interactive Content, VR, AR and Art.” Panelists ranging from a National Geographic Explorer to an Executive Editor at Huffington Post discussed how to draw people in through experiences in technology and art, and engage consumers in new ways to inspire them to take action. Dan emphasized the importance of action for consumers, and how critical it is to give people something meaningful they can do.

The next day Melissa Anderson, our President and Co-founder, discussed innovations in digital consumer engagement on environmental and social issues on the panel “Building Good Life Communities of Action Online by Utilizing New Digital Marketing and Storytelling Tools.” Melissa busted some myths about engagement, actions, and donations. While organizations often think that giving people multiple actions to take will cannibalize donations, Melissa pointed to data that show giving people multiple ways to engage with a cause actually raises more money than simply asking them to donate. “Our advice to those looking to inspire people is to meet them where they are.” It sounds simple, but it can be complex to implement, especially when the focus is solely on donations. But meeting people wherever they are on the ladder of engagement can help move them through the funnel, drive more donations, and create more loyal brand ambassadors. We’re glad that data we’ve collected can back up these critical impact ideas.

We also attended some incredible keynotes and discussions. Linda Walker, Director of Forests for the World Wildlife Fund, gave an inspiring keynote with reason for hope. Companies have more opportunities than ever before to scale up their efforts to protect forests and still meet their business goals. We’re all in the forest business — if you ship, manufacture clothes, food, tires — whatever — you use forests. “No matter what business you’re in, you need forests, and forests desperately need you.” She taught the entire room why this mission is “everyone’s business.” Yumi Clevenger-Lee, CMO of Nestle Waters NA also gave us reason for optimism by pointing out that “focus on Innovation lifts all boats.” “We have a common issue and we can create a greater impact if we work together,” she told the room in the plenary session. “We can solve the problems faster and more completely if we collaborate.” We loved hearing all week about brands working together to solve problems!

Another keynote we loved was on Thursday, delivered by CMO of Danone, Valérie Hernando-Presse. Her observation that the future will be moving from a business-to-consumer model to a “human-to-human” model inspired us. “Consumers do not exist,” she told us. “People do.” When we change our thinking in this way, all our actions become more meaningful. Even eating makes a difference — “Food is politics. Each consumption act is a political act.” Her talk galvanized all of us to work harder to make a difference, following her lead. She wants all of Danone’s companies to be people-powered brands, acting as true activists, taking a stand, and acting consistently over time. The fact that the room was filled with people who share those values, and the conference was supported by executives talking about how brands can better the world and also achieve their business goals filled us with excitement about what’s to come from socially conscious brands!

Empower your readers to take charge of their online privacy

Whether it’s a new revelation from Facebook or Google, stories about facial recognition software, or even hacked smart TVs, protecting yourself online is in the news. Readers can feel overwhelmed — they want to protect themselves from things like identity theft, but how? With smart speakers, cell phones and connected refrigerators, people often feel like they don’t even know where to begin to do something about this important issue.

You can empower your readers to do something. For your stories about online safety, data privacy, hacking, and data breaches, use our “Protect Your Data Privacy” campaign. Your readers will have meaningful actions they can take to protect themselves, and ways to support organizations working to protect us all.

It’s easy (and free!) to add this campaign to your stories.

Just embed the div and script where you want the Impact Unit to show up.

<div class=”pgs-dpg-card” data-pgs-partner-id=”publicgood” data-pgs-target-id=”1c7944aa-7dac-4693-902e-cd3c505000a2″ data-pgs-target-type=”campaign”></div>
<script async type=”text/JavaScript” src=”https://assets.publicgood.com/pgm/v1/dpg.js”></script>

or insert the following iframe

<iframe src=”https://impact.publicgood.com/iframe.html?partner_id=publicgood&target_type=campaign&target_id=1c7944aa-7dac-4693-902e-cd3c505000a2&widget_type=card” width=”100%” height=”452″ frameborder=”0″ scrolling=”no”></iframe>

If you’re interested in learning more about how Public Good drives social impact and brings revenue and deeper audience engagement to our media partners contact our Director of Media Partnerships, Amelia Chen, at amelia@publicgood.com!

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