Public Good engages readers in Pfizer’s innovative science breakthroughs

As the maker of a massively successful COVID-19 vaccine, Pfizer is in the spotlight more than ever. But the vaccine is just one part of their story. Pfizer partnered with Public Good to let people know about the groundbreaking research they conduct — research that powers not just the vaccine, but numerous other breakthroughs that are improving patients’ lives. Public Good helped Pfizer establish its new brand identity surrounding science innovation  See a live example on Science Daily

Public Good helps Mtn Dew become a purpose forward brand

Most people were not aware of Mtn Dew’s long-standing partnership with Team Rubicon. Team Rubicon deploys volunteer teams to recovery sites in the wake of natural disasters, and Mtn Dew backs these heroes. Public Good was able to both drive awareness of this good work as well as empower consumers to take action alongside the brand, resulting in new Mtn Dew brand ambassadors. See a live example on HuffPost

 

Are you our new Director of Brand Partnerships?

We’re seeking a Director of Brand Partnerships to join us in driving explosive growth. This is an opportunity to be part of a company with massive commercial potential that also drives real social impact. We are looking for a self-driven, creative problem solver to join our passionate team. If you have 3-9 years of business development experience and are excited to make a big impact on a start-up and the world, let’s talk!

About Public Good

Public Good helps brands fuel action. Our unique digital brand marketing platform engages people in a company’s purpose and creates brand ambassadors on behalf of today’s leading brands including Microsoft, Unilever, Nestle and Target.  

Our AI-for-Good technology uniquely reaches people in a moment of motivation: when they are reading news about the topics companies are working on such as natural disasters, climate change, equality and hunger.  Public Good Action Units empower people to get involved alongside the brand and are served on America’s top publisher sites including CNN, Gannett, HuffPost and Vice. 

About the Role

This role is responsible for both new business development and account growth from Public Good clients which include brand, agency and nonprofit partners. Responsibilities include:

  • Developing and managing a pipeline of strategic prospects to grow business and meet annual revenue goals.
  • Researching company purpose efforts, brand marketing strategies and emerging industry trends to identify qualified prospects.
  • Acquiring new leads from multiple channels including cold outreach, attending conferences and events, and networking. 
  • Qualifying and managing in-bound leads resulting from company thought-leadership and marketing activities. 
  • Gaining an understanding client goals through a consultative and exploratory process.
  • Developing strategic proposals and RFP responses as needed in conjunction with the creative department.
  • Client management around the development and execution of client campaigns in partnership with Ad Ops manager.
  • Account planning including renewing and expanding client relationships across other portfolio brands. 
  • Travel to conferences and sales presentations as public health conditions allow.

Skills/Qualifications

  • 3-9 years business development experience
  • Proven multi year track record in crushing growth goals
  • Experience in consultative selling to major brands 
  • Background in working with purpose brands in digital media 
  • Comfortable and confident working with C-Suite through brand management
  • Existing relationships with midsize to large brands and agencies preferred  

Location

Public Good is a remote-first company. The majority of the team are located in the greater Chicago area, but that is not required. 

To apply please reach out to jobs@publicgood.com 

Join our Team!

We’re looking for someone to join our team as a Campaign Operations/AdOps Manager. If you have 2-3 years of experience in advertising operations, are interested helping build & grow a new practice in the contextual advertising / purpose marketing spaces, love collaborating, and want to make the world better, we want to hear from you!

Job Description

About Public Good:

Public Good’s AI-for-Good platform connects brands’ social impact programs to relevant news content via our award-winning action units. When a person is reading a news article about climate change, for example, they will encounter our interactive application which enables them to take action alongside a company or nonprofit in order to promote sustainability and recycling. We run programs on issues ranging from the environment and fighting cancer to social justice and voting. We are a full service company including unit development, targeting, and placement.

Our technology is entirely contextual and does not depend on aggressive personal data collection. Our clients are typically Fortune 500 companies and the largest and most respected NGOs. Although we have experienced leadership, we are still in startup-mode so everyone wears a lot of hats and has the opportunity to make a big impact on our business, our stakeholders, and on the world.

About The Role:

You will be responsible for managing the full life cycle of implementing and executing campaigns at Public Good. This includes technical sales support, media planning and trafficking, pixel trafficking and coordination, and client reporting. As a key member of a small team, you’ll coordinate internally with our business development, product, creative, and engineering teams and externally with agencies and brand clients. You’ll make sure that we have all the assets and approvals needed to launch campaigns and that we’re communicating and managing client expectations throughout the flight.

Skills/Experience:

— 2-3 years experience in advertising operations
— Outstanding and detail-oriented organizational skills
— Strong written and verbal communication skills
— Strong problem solving skills (technical debugging skills are a plus)
— Experience optimizing digital ad campaigns
— Familiarity with Google Analytics or similar
— Familiarity with MOAT, DoubleVerify, and/or IAS are assets
— Knowledge of trafficking and implementing pixels
— Experience completing and executing media plans
— Conversant in the terminology of programmatic display ads
— Previous experience with DSP and SSP tools and configurations
— Familiarity with Google Ad Manager a plus
— Understanding of digital audiences
— Comfortable working with product, engineering, and analytics team

Location:
Public Good is a remote-first company. The majority of the team are located in the greater Chicago area, but that is not required. Applicants must, however, be located and legally able to work in the United States. You must also have reliable high-speed internet to your home or work location and sufficient privacy to video conference when required. Work hours are based on Central Time.

To apply or ask questions email jobs@publicgood.com

Thank you GreenBiz!

This year’s GreenBiz conference covered sustainability topics in-depth in many panels we attended, including SDG Innovation, Plastics Pledges & Climate Commitments, and Green Chemistry. One notable and encouraging trend throughout the conference highlighting the business case of doing well and doing good. Peter McGuinness, CEO of Chobani, asserted in his plenary session, “Consumers reward you with more sales the better they feel about your product.” During a Corporate Activism panel, Dave Rapaport of Ben & Jerry’s warned, “There’s a lot more risk in not taking a stand on things,” and Anna Walker of Levi’s noted that corporate action on gun control was followed by “two resulting years of growth.” In his plenary, Anna’s colleague Daniel Lee (of the Levi Strauss Foundation) echoed the same perspective, noting that when Levi’s went partially public, the CEO maintained the company’s giving practices (2% of profits annually), and that Levi’s then had 2 of its best years. These major brands are enjoying the ROI of taking a stand – we hope to see all brands follow that trend and experience how purpose drives business sustainability.

Doing more good in 2020 and beyond

Since we launched in 2013, we’ve gotten to know many people doing many amazing things to make the world better. In that time we’ve helped dozens of nonprofits raise almost $7 million — and that makes us feel more than a little proud! Now, in partnership with the world’s top brands and media outlets, we’ve evolved into a platform that makes the news actionable. Through our technology, millions of people change the future by donating, volunteering, showing up at rallies, contacting their representatives, spreading the word, and taking an array of other actions inspired by the news they read online.

Starting this month, we’ve made providing these actions our sole focus. By shifting away from individual nonprofit fundraising, we can increase our impact and introduce new ways for people to make the world better. We didn’t make this decision lightly, and we made sure to prepare ourselves and our nonprofit partners for the transition as last year came to a close. We know they have a range of dedicated fundraising platforms to choose from that offer comparable rates and services to our previous product — and that, as the only team making the news actionable through our data-driven machine learning technology, the way for us to do the most good for the most causes is to focus on expanding the unique tools we’ve built.

We’re excited to move forward in 2020 with renewed focus and energy. Look for us this year in your favorite news sources, and do some good with us!

Top