Public Good helps Mtn Dew become a purpose forward brand

Most people were not aware of Mtn Dew’s long-standing partnership with Team Rubicon. Team Rubicon deploys volunteer teams to recovery sites in the wake of natural disasters, and Mtn Dew backs these heroes. Public Good was able to both drive awareness of this good work as well as empower consumers to take action alongside the brand, resulting in new Mtn Dew brand ambassadors. See a live example on HuffPost

 

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